Promoting Your Business with Video
Marketing Video Packages
The Easy Way to Get Awesome Marketing Videos Done For You
Awesome Marketing Videos, Done For You
First, let’s determine what type of videos you need….
1. “I need in-person videos with our people talking in front of the camera.”
You might like a Studio Talking Head Video Package (see pricing in option #1 below).
2. “I need on-site videos of locations and/or live actions taking place in specific locations.”
You might go with an On-Site / Location Video Package (see pricing in option #2 below).
3. “I need presentation or promo style videos with animated graphics, slide shows, or illustrations.”
You might enjoy an Explainer Animated Promo Video Package (see pricing in option #3 below).
Packages & Pricing
1. Studio “Talking Head” Video Packages
These packages include a studio or on-site video shoot of “talking head” style footage with a handful of additional B-roll scenes. Choose your plan based on the number of finished videos you will need.
2. On-Site / Location Video Packages
These packages are for videos where on-site and location-based action are the primary focus. Like a brewing session at a brewery, a vlog-style real estate site visit, interviewing people behind the scenes at a live event, and so on. Choose your plan based on the number of finished videos you will need.
3. Animated Explainer Promo Video Packages
These packages include animation, slideshow, or presentation-style videos. Choose your package based on the style of animation—slideshow, motion-graphics, or animated illustration—you will need.
Options / Add-ons
Additional shoot day(s)
We want to make this a total no-brainer for you. That’s why we offer a full 30-day 100% satisfaction guarantee or you get your money back. If you’re not happy, we’re not happy. Our goal is not only to make you happy, but to help you make your clients and customers even happier. Sign up today, we literally guarantee you’ll be glad you did.
The #1 Way to Revolutionize Your Marketing
Our best advice: Don’t invest in marketing videos unless you can avoid these 3 critical mistakes.
Of course, video marketing can be one of the best ways to…
- Differentiate your business – So you can STAND OUT, and BE REMEMBERED
- Distinguish your image above your competition
- Dominate your local digital and social media landscape
- Gain market share
- Grow your sphere of influence
- Generate leads, and more….
But there are SO MANY ineffective marketing videos out there.
I cannot even imagine the vast sums of money being wasted on videos that don’t work.
Why is this the case?
There are a few critical but often-overlooked keys to creating effective marketing videos. Whether you focus on these keys will make or break your videos. But why do most businesses’ marketing videos suck?
Because their videos make these 3 fatal mistakes:
1. Not capturing the viewer’s attention within the first 3 seconds.
You have less than 3 seconds to capture your viewer’s attention, or they will fall prey to their short attention span (which, for humans on the internet, is now shorter than a goldfish’s).
You have to hook them. What’s a hook? It’s a way of showing someone something they care about. Forget about you for a second, and let’s focus on them. What do they want? Show that to them. Tell them something that matters to them. Highlight the thing they care about most. This should be the first thing they see in your video. That’s a hook.
2. Not telling a story.
People’s brains are activated by stories. This is useful to know if you want to sell things to humans. Do you? Ok good. Here’s how to tell a story for marketing purposes:
Story formula – The situation: A person (character) in a place (setting) wants something. What is: They can’t seem to get what they want. What could be: Their life would be so amazing if they could only figure out how to get that thing they want! What is: But it doesn’t seem like they’ll be able to get it. Because reasons. And enemies. What could be: But if they could find a way to get it, they could finally be happy. Conflict: Oh no, everything is about to get even worse. Slim chance of them getting what they want. Boo. Call to action: Wait, here’s a new chance for them, and if they succeed, they could finally get what they want! Will they do it? Their big chance: A chance to achieve happiness beyond their original hopes. Resolution: They did it, and they got it, and it’s amazing. Transformation: They are different now. Better. Complete.
Tell stories like this. Even in marketing your business. And it will help you activate people’s brains, so they will listen, and they will take action.
3. Not keeping it fast-paced.
If you want to see how the pros use pacing in their videos to keep people interested, just go watch 5 minutes of your favorite TV show. Here’s how you can see it in action: Pay attention to when each shot changes. And count the seconds. It will be between 1 and 4 seconds in the beginning, and rarely more than 10 seconds long for any given shot. Either the angle changes, the subject changes, or the scene changes. Very quickly.
Make sure the shots change quickly. Make your videos like this, or you’ll lose people’s attention and they’ll go off to something else.
So, now you know the 3 biggest mistakes people make in their marketing videos. And you know how to do it right.
To sum up, here’s how you do it:
1. Hook them in the first 3 seconds.
2. Tell a story.
3. Keep it fast-paced.
Now go out there and make some amazing marketing videos! And if you do, send them to me so I can see the results of all your hard work.