Make Your Real Estate Listings Stand Out
With the Listing Marketing Blueprint
So, how can you make your real estate listing stand out from the crowd?
After being asked this question multiple times by agents, I’ve mapped out a few of my answers on this Listing Marketing Blueprint below.
In this blueprint, I’ve incorporated several crucial elements which cognitive scientists and behavioral analysts have shown us that actually make an impact on whether a human being pays attention and actually gets them to do something as a result of a marketing tactic.
Let’s talk about the #1 rule for effective real estate listing marketing:
Here’s the Secret:
The prospect must be able to visualize themselves living there.
Because if they can’t, they’ll move on.
It all happens in a matter of seconds.
So, how can you make it easier for them to visualize themselves living there?
The Listing Marketing Blueprint:
Learn the 5 keys to marketing your listings effectively.
On the left half of the blueprint, you’ll see the 5 major problems I see with most listings. Then you’ll see the 5 key opportunities for solving these problems. On the right half of the blueprint, you’ll see the checklist I’ve developed to make sure we’re fixing all the problems and using all the solutions and best practices on each new listing. Then on the bottom right, you’ll see a checklist for what I call the more “premium” listings. Not all listings require the higher-end options, because they just aren’t necessary for the more popular properties. And of course, the investment is a lot higher for some of those premium options.
Note: You might notice this checklist seems to be formatted like a listing marketing service, because I originally developed it for agents who have used my services as a sort of “listing marketing director”. And hopefully it’s useful to you for your needs as well.
Download this Listing Marketing Blueprint so you can make sure your listings aren’t missing out on these 5 crucial opportunities to stand out from the competition. Just fill out the form, and I’ll email it to you so you can download it right now.
