“No sensible decision can be made any longer without taking into account not only the world as it is, but the world as it will be.” – Isaac Asimov, Born Jan 2, 1920
Running a business is hard.
Things change fast.
It’s a new year already. Feel the speed of it all flying by? Crazy, huh.
Sometimes it’s painful.
If you’ve ever lost something you cared about due to change, you know how this feels.
I still remember that bleak childhood afternoon when I found out the Dukes of Hazzard was cancelled.
The sun was bright, with wide sunbeams shining through the living room window revealing the dust in the air.
Those mini-tragedies of childhood felt surreal contrasting with the hope of a beautiful sunny day.
I went through all the stages of grief.
But as any grief counselor will tell you, people bounce around between stages. I think I bounced back to denial and remain stuck there to this day.
Are you stuck in denial about anything?
In business, it’s quite common.
You might know the feeling.
Maybe when you started your business, your customers dropped into your lap without much effort. All you had to do was open your doors. You were in the right place at the right time.
And then maybe your competitors doubled in number in 4 years, and shit got real.
You were smart and savvy to have opened your business when you did. You capitalized on a market trend.
But now you have to keep on your toes. Stay smart. Stay savvy.
But they say it’s impossible to predict the future, right? No one knows what the future holds.
Maybe. Maybe not.
But we can see trends. We can anticipate. If we’re paying attention. Smart. Savvy. You know how to do this. You have it in you. You’ve proven that by getting to where you are today.
Here’s how we use the trends we see. How we take into account “the world as it is, and as it will be.”
By using the right marketing tactics, in the right sequence, you allow your business to adapt to the changing world and how it will be in the coming year, two years, five years, and beyond.
This isn’t difficult. Young people know how to do this by instinct.
Kids adapt effortlessly to the changes technology brings.
We all know how to do this if we remember. If we let go. If we start learning again, like we used to when we were young.
What a concept! Let go, stop trying so hard, and adapt effortlessly to the world as it will be.
Many so called “experts” out there will tell you they are the only ones who know how to market a business in this new world we live in. They don’t want you to know you can figure this out yourself. It messes with their business model. (Or something.)
If you want to know the shortcut to the right sequence of marketing tactics for today’s world as it is, and tomorrow’s world as it will be, send me an email. Let me know what you plan to use it for, and how you plan to make a difference, in business or otherwise.