Your Business Vitality Score
Business Vitality Scale
Where does your company fall on this scale? Your number is your score.
10 – Not only do we have more customers than we can handle, we can pick and choose the most ideal customers, and refer the rest to a strategic partner.
9 – We have more customers than we can handle, and we can turn our lead generation campaigns on and off at will, guaranteeing our ability to get new customers on demand.
8 – We are generally growing and we sometimes get new leads from our marketing efforts, but it’s not as dependable as we’d like.
7 – Our annual growth has been trending upwards, but it’s not always consistent.
6 – Very small annual growth but barely keeps up with the consumer price index and inflation. Our marketing efforts are not always showing a clear ROI.
5 – Growth is flat to non-existent. Our marketing efforts are barely keeping us afloat, and we don’t know what’s working and what’s not.
4 – Business is steadily declining. Our marketing efforts are definitely wasting money.
3 – Not only is business declining, but the outlook is getting bleaker month to month. Our marketing is a disaster.
2 – We are taking emergency steps to “stop the bleeding” of declining business, and we have begun to shut down all spending and investment beyond fixed costs.
1 – The business is dying or dead. We are likely going out of business in the next year.
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