100 Days of VideoA new video every single day for 100 days.
Who should make daily videos?
1. Start-ups with more time than customers.
2. Established businesses who are committed to cracking the code of video marketing because they are convinced it is the future.
Who should not?
1. Businesses who are only dabbling in content marketing but are not committed to it if it doesn’t immediately show ROI.
2. The easily discouraged.
3. Jerks. (Because video amplifies who you really are.)
4. Businesses who haven’t figured out the appropriate ways to respond to negative comments.
Here are a few new video ideas, some new video formats and concepts I will be incorporating into 100 Days of Video:
1. Conversations over coffee
5. Answers to common questions
6. Client experiences and case studies
9. Marketing & advertising ideas
10. Ad concepts
12. Local mini-features
13. Shop talk
14. Your videos!
Why go all-in on video marketing? Here are a couple of interesting statistics:
In the US, YouTube reaches more 18-49 year-olds than ANY broadcast or cable TV network, and YouTube does that on mobile alone.
In the US, during prime time, more 18-49 year olds tune into YouTube than into the top 10 TV shows combined.
Day 50 of 100 Days of Video
Why do your customers buy from you?
Talk about these issues in your marketing videos.
As an example, here are some reasons my clients choose me:
1. They need an in-house marketing director, but they don’t want the cost of a full-time marketing expert as an employee.
2. They need someone from outside their business to stand beside them, someone who is an expert in marketing.
3. They need a sparkling personality to entertain them.
What are the reasons your customers buy from you?
The Current State of Marketing | Day 49 of 100 Days of Video
Casey Neistat said,
99% of advertising is advertising by committee.
It’s mushy, it’s uninteresting, and it’s destined to be forgotten.
The only reason this was the case, is because ads used to be on TV where distribution was restricted.
But now there’s nothing between you and your customer.
If you can be “real” in the content you create, and you can be interesting, you can reach your customers with ZERO friction, on your terms, without high ad fees.
And like Gary Vaynerchuk says,
The creative is the variable.
(And “the creative” is the videos and content you are publishing.)
But the bottleneck is your access to practitioners who understand this is limited.
Can you find someone who gets this to create ads for you?
Or, you can control it yourself.
For hazardous journey.
Large entry fee,
long hours of intense training,
constant risk of being on camera,
successful completion doubtful.
Glory, recognition, and profit in case of success.
How to stop making business videos that suck.
1. Be real. Stop acting all businessy.
2. Make them fast-paced.
3. When in doubt, cut it out.
4. Make bad videos, so you can get better.
5. Join us at the workshop: http://growthshop.co/register/
In Day 46 of 100 Days of Video I discuss how our intentions permeate our marketing efforts.
Social media is daylight. Daylight is the best disinfectant. Make sure your business doesn’t need disinfecting.
Make your company into what it should have been all along.
Scratch Your Own Itch | Day 45 of 100 Days of Video
Interview with Tina Roth Eisenburg and Chase Jarvis: https://www.creativelive.com/30-days-of-genius/tina-roth-eisenberg
Teux Deux: https://teuxdeux.com/
Day 44 of 100 Days of Video | How to shoot a marketing video
1. Shoot short shots
2. Don’t just wave the camera around. Take deliberate shots in segments and string them together in post.
For talking head shots:
3. Leave headroom above, don’t chop the top of your head off
4. Don’t center the subject in the frame, move to one side
5. Leave talking space in front of the person in the frame if they are slightly turned
6. Rule of Thirds
7. Every shot should have a “hero”
8. Entertain or die
9. Steve Stockman is a bad ass. Read his book: http://www.amazon.com/Shoot-Video-That-Doesnt-Suck/dp/0761163239
How to Casey Neistat an Advertising Video
1. Hate ads
2. Don’t listen to anyone
3. Break all the rules
4. It can’t feel like a commercial
5. Tell a story
6. Make it an adventure
7. Be genuine and authentic
8. Be bold
9. Add in hooks your market loves
10. No magical or mystical B.S.
11. Be a straight shooter
12. Have a large platform
13. Convince me your brand’s story is worth telling
14. You risk your trust with every upload
15. Be obsessively transparent
16. Give your creative department space to create
Bonus: BE NICE.
Thank you Casey Neistat. You inspire me every day.
Make it Count: https://www.youtube.com/watch?v=WxfZkMm3wcg
Mercedes Benz ads: https://www.youtube.com/watch?v=qPcxxeZPhvM
I’m working on packing more interesting and compelling segments in the beginning of these videos, and making them either shorter or at least more action-packed and interesting and less….lecture-y? We’ll see how it goes.
Today I cover the length of time you have to capture your viewers attention in the beginning of your video, and what you have to do next to keep it.
I misspelled “enthusiasm”. Not gonna fix it. Woo!
Viral Video Elements:
Why did the chewbacca mask lady video go viral?
We break down and reverse-engineer a few of the elements that made the Chewbacca Mask video and the Bike Lanes video by Casey Neistat go viral.
Chet Holmes wrote about the “Dream 100” concept in his book Ultimate Sales Machine.
Day 39 of 100 Days of Video
How to use video for sales. A method for using video marketing as a direct sales outreach tactic.
Day 38 of 100 Days of Video – Frequently Asked Questions About Video Marketing to Promote Your Business
Here is an example of a list of frequently asked questions (in my industry) that you can use to get started on an idea list for your own industry. The questions don’t have to be complicated, just the common questions you get asked on a regular basis.
In Day 37 of 100 Days of Video, I discuss 10 video topic ideas, and how to make videos that flat out sell (without being tricky or salesy).
How can you show your work? It doesn’t have to be overly complicated. If you can record yourself doing your work, then sometimes you don’t even have to talk! (See Jimmy Diresta). But if your work is a little bit less “visual”, you can just talk about it on video like I do in Day 36 of 100 Days of Video.