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Day 44 of 100 Days of Video | How to shoot a marketing video

1. Shoot short shots

2. Don’t just wave the camera around. Take deliberate shots in segments and string them together in post.

For talking head shots:

3. Leave headroom above, don’t chop the top of your head off

4. Don’t center the subject in the frame, move to one side

5. Leave talking space in front of the person in the frame if they are slightly turned

6. Rule of Thirds

7. Every shot should have a “hero”

8. Entertain or die

9. Steve Stockman is a bad ass. Read his book: http://www.amazon.com/Shoot-Video-That-Doesnt-Suck/dp/0761163239