“Imperfections are not inadequacies; they are reminders that we’re all in this together.” -Brene Brown
How can you promote your business in an authentic way using video marketing?
Don’t be afraid to reveal some of your imperfections.
Talk about the misconceptions in your industry.
Talk about what fears people have about the businesses like yours when they are considering doing business with you but still aren’t sure and still have doubts.
Talk about the negatives and the positives in your industry. Be real about it. People are thinking it anyway, so when you address it, you become a trustworthy source of information for them and they may end up doing business with you because of that.
Being honest will go a long way in establishing trust with your potential customers.
To get more ideas go to http://growthshop.co/ and join us in the 100 Days of Video Challenge Email Club.