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Maybe you SHOULDN’T be an internet entrepreneur.

Thank Pete for the Doers.
 
You know who’s cool? 
 
The blacksmith. 
 
The carpenter. 
 
The barista. 
 
The mother giving birth. 
 
The helicopter pilot. 
 
The stone mason. 
 
The brewer. 
 
The moonshiner. 
 
The diaper-changer.
 
The traditional archer. 
 
The short order cook. 
 
The guy running the camera. 
 
The unsung hero who does all the work and gets none of the credit.
 
 
You know what’s not cool?
 
Useless luxury. 
 
Inactivity. 
 
Indulgence. 
 
Softness. 
 
Bragging.
 
Pretending to be perfect.
 
Acting like a Charlatan.
 
Telling partial truths.
 
Giving unsolicited advice.
 
 
The cool list up there, what’s the common theme?
 

Work. Effort. Craft. Activity. Doing. Making. Trying. Failing. Trying again. Reality. Pragmatism. Sense. Art. Honesty. Beauty. Action. Movement. Sweat. Tears. Blood. Skin in the game.

Getting dirty.

 
Putting yourself out there.
 
Making your move.
 
Falling down.
 
Getting back up.
 
Taking another shot.
 
 
Let’s be doers today, what do you say?

How to secure your future in an ever-changing world.

“No sensible decision can be made any longer without taking into account not only the world as it is, but the world as it will be.” – Isaac Asimov, Born Jan 2, 1920

Running a business is hard.

Things change fast.

It’s a new year already. Feel the speed of it all flying by? Crazy, huh.

Sometimes it’s painful.

If you’ve ever lost something you cared about due to change, you know how this feels.

I still remember that bleak childhood afternoon when I found out the Dukes of Hazzard was cancelled.

The sun was bright, with wide sunbeams shining through the living room window revealing the dust in the air.

Those mini-tragedies of childhood felt surreal contrasting with the hope of a beautiful sunny day.

I went through all the stages of grief.

But as any grief counselor will tell you, people bounce around between stages. I think I bounced back to denial and remain stuck there to this day.

Are you stuck in denial about anything?

In business, it’s quite common.

You might know the feeling.

Maybe when you started your business, your customers dropped into your lap without much effort. All you had to do was open your doors. You were in the right place at the right time.

And then maybe your competitors doubled in number in 4 years, and shit got real.

You were smart and savvy to have opened your business when you did. You capitalized on a market trend.

But now you have to keep on your toes. Stay smart. Stay savvy.

But they say it’s impossible to predict the future, right? No one knows what the future holds.

Maybe. Maybe not.

But we can see trends. We can anticipate. If we’re paying attention. Smart. Savvy. You know how to do this. You have it in you. You’ve proven that by getting to where you are today.

Here’s how we use the trends we see. How we take into account “the world as it is, and as it will be.”

By using the right marketing tactics, in the right sequence, you allow your business to adapt to the changing world and how it will be in the coming year, two years, five years, and beyond.

This isn’t difficult. Young people know how to do this by instinct.

Kids adapt effortlessly to the changes technology brings.

We all know how to do this if we remember. If we let go. If we start learning again, like we used to when we were young.

What a concept! Let go, stop trying so hard, and adapt effortlessly to the world as it will be.

Many so called “experts” out there will tell you they are the only ones who know how to market a business in this new world we live in. They don’t want you to know you can figure this out yourself. It messes with their business model. (Or something.)

If you want to know the shortcut to the right sequence of marketing tactics for today’s world as it is, and tomorrow’s world as it will be, send me an email. Let me know what you plan to use it for, and how you plan to make a difference, in business or otherwise.

Admit Something

“Ring out the false, ring in the true.”Alfred Lord Tennyson, Born Aug. 6, 1809

Many people these days still think the truth will inevitably reveal itself.

The problem is, this usually doesn’t happen. At least not until it doesn’t matter anymore to the people involved at the time.

History is littered with examples where society buys into false premises and political mis-truths.

In marketing though, it’s quite different.

The difference in marketing is this: People NEVER believe ANYTHING you say.

So, what can you do about that?

How can you create effective marketing if you know going in that no one will believe anything you say?

The answer is to admit negative things.

In copywriting it’s called a “damaging admission”.

The premise is, if you admit something negative about yourself or your business that you gain nothing by disclosing, people will tend to trust you more.

And in order for your story to be listened to, you need this seed of trust in your prospect’s mind.

So, admit something.

“Ring in the true.”

This is a great year to do it, because nobody believes anything anymore, especially after all that’s happened over the past 12 months.

The truth shall set you free. In your marketing, and otherwise.

The Chain-Link Method – The Ultimate New Year’s Resolution

You can grow your business with one simple daily task.

When Jerry Seinfeld was giving advice to a fellow comedian, this is what he told him to do:

  1. Get a wall calendar.
  2. Write jokes every day.
  3. When you’re done, put an X over today’s date on the calendar.
  4. Don’t break the chain.

People make fun of new year’s resolutions. Because most people don’t stick with their resolutions.

The Chain-Link Method solves that problem.

Forget everything except one single daily task. Choose a task that — if completed every day for months on end — would get you closer and closer to your business goal.

Then, put a calendar on your wall, complete your task every day, and mark your calendar.

I do a modified version of this, which you can see in the photo above.

My daily task? Send one email.

I send at least one email per day to someone I want to work with, someone I think would benefit from the value I provide, or just someone I think is cool.

Sometimes they respond. And then we begin a conversation.

Most good things come into reality via a similar process.

So I have systematized this to make sure I am getting at least one at-bat per day. The more at-bats you have, the more pitches you’ll have a chance to hit, the more home runs you can hit. Or you’ll have a chance at getting on base. Or at the very least, get better at swinging at pitches.

If you can’t come up with a task that will help you reach your goal, then just steal mine.

Because sending a daily email will work for many goals.

If you want more clients, send one email every day to a potential client.

If you want to find more customers, send an email every day to someone who has a list of customers who fit your ideal customer profile.

If you don’t know what you want, then send an email every day to people who are doing stuff that gets you excited and ask them to collaborate. Or better yet, send them a list of ideas you came up with that will help them reach their own goals.

You can do a lot worse than sending one email every day to further your cause.

So, instead of a resolution this year, just pick a daily task, get a calendar, and complete your task every day. Start crossing off the days. Add a link to your chain every day, and watch your goals come within reach.

It’s Marketing Season Again [Part 2]

horseshoes

Because the fall marketing season is right around the corner, I’m answering questions I commonly hear from clients and business owners about marketing in this Marketing Season multi-part series.

Here’s what an ideal Marketing Master Plan looks like for any business, whether I’m involved or not. Take this information and use it to get results in your own company as soon as possible.

FAQ #1: “What does a Virtual Director of Marketing do, if I were to take my business through your process?”

Answer:

As a consultant, I would work with you on the following process:

A 10 Point Plan for Perfect Marketing Every Time

 

1. Define how many leads your business is currently generating. Also determine which marketing factors are currently generating sales (and which ones are not.)

2. Define the profit per lead and the lifetime value of a customer.

3. Define company-wide revenue goals, and calculate the number of new leads/repeat customers/customer frequency necessary to reach those goals.

4. Design a master plan for your company-wide marketing system, including the resolving the primary problems and missed opportunities that currently exist.

5. Identify the top 20% of your clients/customers with the highest ROI and the lowest hassle or headache factor, and devote the majority of marketing resources to focusing on this 20%.

6. Determine how to reach this top 20% of your ideal clients/customers.

7. Implement an automated follow-up system to maximize the value you add to your clients/customers and to entice them to do more business with your company.

8. Set up Key Performance Indicators (KPIs) to ensure things are actually improving with your marketing results based on your goals from #3 above.

9. Provide you with a dashboard to access information and data about your Marketing Master Plan, aka your new marketing system for your business.

10. Periodically adjust course based on results and evolving business goals.

 

To download a printable version of this Marketing Master Plan Cheatsheet, click here.

It’s Marketing Season Again [Part 1]

marketingseason

There are two distinct “seasons” for marketing in any given year.

The first marketing season is in the spring. Early spring. This happens when everyone is excited about the coming year, the sun has come out once or twice and people are feeling like it’s time for action. So business owners and managers start springing into action to make sure they get a surge of new customers to last them through the summer and fall.

Sometimes it works, and they get more customers. But often they end up dumping a bunch of their marketing budget into ineffective advertising and marketing tactics.

And the second marketing season starts in the fall in September, once the summer has ended and the kids are back in school. This marketing season can last all the way through the holidays until the February slow-down.

For other businesses, marketing “season” can be event-based.

In this multi-part “Marketing Season” series, I’m going to cover some ways I would recommend you actually marketing your business during your own “marketing season”, whichever version that may be for your business.

In today’s post (Part 1), I’m going to give you an inside look into some advice I recently gave a local business owner to get started with her own event-centric marketing season.

Enter, my advice to a local woman who is trying to grow her business:

 
Well, awesome marketing ideas for your business just keep bubbling up to the top of mind no matter what I do, so I’m just going to rattle off a few of them here. Honestly, your business is a bit of a marketers dream in some ways. And that’s my thing, I get excited about it and love doing it.
 
So, that being said, here are some things I would move forward on immediately if your business was my business:
 
1. You absolutely have to make a video of your upcoming event. What an opportunity. Getting some good video from the event could become the center of your content for most of your marketing campaigns for the next year or two, could really help the promote next event you have coming up in a couple of months, and is just generally a huge opportunity to capitalize on in a number of ways. (For your ads in the next section, majorly.)
 
Here’s how I would do a video at your event if it was me, off the top of my head:
 
3-part story:
 
Part I: The preparation and the build up. Some perspective shots of the venue and the terrain. A time-lapse of the set-up. A couple of shots of some vendors getting excited and a couple of key items from the event. Maybe even a shot that captures the buzz of the early bird line.
 
Part II: The event kicking off. Parking, the line going in, and possibly some shots of some excited customers before they go in (with permission). I would even try to either set up a camera “booth” where people could talk about either what they’re looking for, what they’re excited about, or what they found at the event today. 2-3 questions to a handful of people at the event. Shots of the food vendors and people right before enjoying the food (with permission, knowing no one likes being filmed while shoving food in their mouth).
 
Part III: The event wrapping up, and build up to the next one. Another perspective shot later in the day. A vendor or two commenting on how the day went. Excitement-building shot about “now we get ready for {the next event}.” Happy people shots. A shot of the coolest one or two items or happenings from the event. Zoom out. “Don’t miss the next event, sign up here for updates” (or a more specific offer, possibly leading them off-event purchase options).
 
There are so many ways to make this video. But if I was only going to make one video, this would be how I’d do it.
 
2. Facebook and Instagram posts and ads leading up to the event, building excitement. Simple, smart posts about what’s coming. Try to create a little intrigue/mystery around the coming event.
 
I would send an email to at least 2 or 3 local social influencers, looking to collab. And do a live Facebook video and some Instagram story videos with them at your location. Tea time or something. Do this!!
 
Live Facebook videos. Start doing them. Get good at it now so you’ll always have that tool in your tooklit for promoting each event and your business, all the time.
 
The vibe you want to achieve in your live videos is: “BBQ/cocktail party vibe”. This is what people want to watch. It makes them feel “relationshipy”. If you can achieve this vibe, you will be able to stop paying Facebook for promotion 95% of the time in the future, too. Bonus.
 
3. Immediately and assertively get that email capture system set up so you can place an offer at the entrance to your event and get as many of those email addresses as possible from the people who love events like yours and the culture and products surrounding them. iPad kiosk if possible. But very aggressive “join the party by joining our list” kind of set up. And then set up emails to send on the regular, increasing in frequency leading up to each event.
 
This is so important it hurts my heart. 🙂

 

Part 2 of the Marketing Season series can be found here.

 

 

The Enemy that Destroys the Health and Vitality of Businesses

Today I’m going to tell you about the argument I had with a woman who emailed me this morning about her frustration with her Facebook ads. Don’t worry, we didn’t get in a fight or anything, but I told her the secret of getting way more people to become paying customers of her business. Or at least enough to meet her goals. It’s one simple thing.

But first, a quick story about what happens when a business fails.

Going Out of Business Sign

When a business fails, you rarely hear many details about it.

We know only about half of all new businesses survive five years or more, and about one-third survive 10 years or more.

Did you catch that? Two out of every three businesses do not survive 10 years. Source: Small Business Association / Bureau of Labor Statistics

This might sound like a boring statistic we can easily overlook. It’s too general.

But we also see it all around us. It hits home.

We see the vacant shops in town.

We see the “going out of business” signs.

We know a friend who once ran a business, but his dream ultimately fizzled.

We feel the loss of our favorite restaurant, the local service we know and trust, and even the website we love. When these businesses fold, it sucks for everybody involved.

And yet, we rarely hear the story of how it happened.

We never hear from the business owner about how, “We just couldn’t get enough new customers to stay afloat.”

Or how, “Our referrals suddenly slowed down, and we never found a reliable way to get new customers.”

We never hear about all the marketing failures. All the failed attempts to drum up business.

“We printed new business cards, new fliers, we made a new website, we sponsored local events, we put ads in the paper, we joined networking groups, we sent emails, we paid for marketing software, we sprayed and prayed, but none of it brought in enough customers,” they said.

I recently sat down in a conference room with a potential client. She really wanted to grow her business. She had emailed me about needing some professional help with her marketing.

Store Closing Sale Sign

All these “going out of business” photos came from within a 1/4 mile radius in an economically viable commercial area.

Sitting there at the table, she told me about her business. Business was ok, but she wanted her business to make more money. She wanted more people to find her and become her customers.

But there was a problem. She didn’t have a plan for how to make this happen.

This kind of a plan is what we call “marketing”. But most people think “marketing” is a collection of tactics to spend money on to “get the word out” about the business.

But real marketing is just a plan. A system to get new customers, keep existing customers, and get them all to spend more, spend more often, and love it.

This potential client of mine sitting in that conference room? She really wanted more customers. She really wanted her customers to spend more. But she didn’t realize her lack of a plan was her main enemy.

In fact, she almost seemed to be avoiding having a plan for some reason.

Maybe it’s too painful to be that organized. Maybe it’s too easy to just continue doing everything exactly how she’s used to doing it.

Or, maybe, she just doesn’t have a way to see the big picture clearly.

Maybe the health and vitality of her business is a mystery to her?

This is the #1 enemy of the health and vitality of a business: Not knowing where your business stands so you can make a clear plan toward your goal and set it into action quickly and decisively.

Everything Must Go

What if there was a way to check the health and vitality of any business?

We could call it the Business Vitality Scale.

And at a glance, any business owner could see how their business measures on the scale. Each business gets a score. Let’s call it the Business Vitality Score.

If she had known her Business Vitality Score, perhaps she would have been able to see more clearly what her next move should have been.

If her score was very high, then it would make sense to continue on her current path. If her score was in the middle, she would know to maybe adjust course a little but. If her score was very low, she would be able to see that drastic action was required, and fast.

Fortunately, we have that ability right now.

Using the Business Vitality Scale, any business owner can measure the health and vitality of their own business in just seconds.

So anyway, this client continued to argue with me about her marketing. She seemed to hate the idea of actually doing anything different, yet she also seemed to want some help from a professional marketing expert. So, which was it going to be? Keep everything the same, or take some action to improve?

When I pointed out that she had reached out to me because she was frustrated, what she did next surprised me. We ended up having a real conversation about the health and vitality of her business.

If you want to hear about how she handled the rest of that conversation, I talk more about that in this post.

Also, you can learn your own Business Vitality Score right now by tapping or clicking here.

authorbio

Do You Know Your Business Vitality Score?

authorbio

Is your business growing or dying?

In this post, I talk about an argument I had with a woman who was facing a dilemma. She wanted to grow her business, but she struggled with making any business decision that threatened to roust her our of her comfort zone.

I’ll get into what happened after we had our little confrontation in a minute. Long story short, I suggested she attempt to measure the health and vitality of her business so she could make her marketing decisions based on the big picture. Because reality is a powerful navigational beacon; it can lead us where we want to go if we come to grips with it.

What she did next surprised me. I’ll tell you what happened in a minute, but first, as promised, the Business Vitality Scale.

BUSINESS VITALITY SCALE

Your number is your score.

10 – Not only do we have more customers than we can handle, we can pick and choose the most ideal customers, and refer the rest to a strategic partner.

9 – We have more customers than we can handle, and we can turn our lead generation campaigns on and off at will, guaranteeing our ability to get new customers on demand.

8 – We are generally growing and we sometimes get new leads from our marketing efforts, but it’s not as dependable as we’d like.

7 – Or annual growth has been trending upwards, but it’s not alway consistent.

6 – Very small annual growth but barely keeps up with the consumer price index and inflation. Our marketing efforts are not always showing a clear ROI.

5 – Growth is flat to non-existent. Our marketing efforts are barely keeping us afloat, and we don’t know what’s working and what’s not.

4 – Business is steadily declining. Our marketing efforts are definitely wasting money.

3 – Not only is business declining, but the outlook is getting bleaker month to month. Our marketing is a disaster.

2 – We are taking emergency steps to “stop the bleeding” of declining business, and we have begun to shut down all spending and investment beyond fixed costs.

1 – The business is dying or dead. We are likely going out of business in the next year.

How does your business measure on the Business Vitality Scale above?

Is your company growing or dying?

So, this is our vitality scale here.

If your company scores #10 on the vitality scale, then not only does your company have more customers than you can handle, you can pick and choose the most ideal customers, and refer the rest to a strategic partner.

Now the way we see it at Growth Shop is you’re either moving up the scale, or down the scale.

So we have a look at #6 there: Very small annual growth but barely keeps up with the consumer price index and inflation. Your marketing efforts are not always showing a clear ROI.

Now, every company finds it’s self somewhere on that scale.

Your job as a company is to have a look at your marketing efforts and the results you’re getting and whether you’re growing or failing to grow or declining. The goal is to consistently grow in a dependable, sustainable way, continuing to growing over time.

So that’s the first thing I want you to do: Objectively place your company on the scale. Just take 2 minutes and seriously consider the impact on your business due to the growth from your marketing that you’re either able to depend on or not depend on.

What is your number?

And then ask yourself, where will your company be in 2 years time? And what’s your number now? Is it lower or higher? Be honest.

Now ask yourself, where will your company be in 5 years time?

What I’m asking you to do here is tell me, or tell yourself, is your company gradually moving up the scale, or gradually moving down the scale?

And what are you doing to move your company up the scale? You know there is no such thing as staying put, you are either moving up the scale or down the scale.

And quite often it falls into the responsibility of the company owners to create an ethos of moving either up or down the scale.

Businesses are a collection of processes. There is either a process or a system of procedures designed to growth the business, or that is left up to chance or luck or at the very least “winging it”. This often manifests itself in the form of the very common mistake of “spray and pray” marketing campaigns you’ll see many businesses doing blindly when they get desperate to do something after seeing their growth numbers decline.

Likewise some business have effective marketing processes in place, can control when and how they get new customers, and have influence over the types of customers (good or bad) that come into the business.

So you should be able to see whether your business offers a valuable service or product and you have an effective system to deliver it to your customers, and the market needs or wants your product or service, then all that’s left is whether your marketing can effectively engage with the market in a way that more and more customers will exchange their hard-earned money for your service or product.

All that remains is marketing. The variable that effects your growth is your marketing. So as it stand now, ask yourself: is your marketing system dependable? Are you moving up or down the scale as marketing changes with inevitable technology and internet and social media changes?

So I guess all that’s left to ask is, would you like some help to move your business further up the scale?

I’m not saying hitting a 10, I’m just saying, if you landed at #5 or #6, would you like to have a conversation about what we can do together to move you up to an 8 or a 9.

If this is something that you’re interested in, then send me an email at seth [@] growthshop.co for a free impartial conversation about how we can get your business moving up the scale.

 

So what ended up happening to the woman I mentioned earlier? What happened when I was sitting across from this woman at a conference table, asking her hard questions about her business reality?

Well, I would love to tell you she did a clean 180 and immediately started taking decisive action to implement a marketing system in her business.

But the truth is, she froze up. She avoided making any decisions.

And this is all too common in business. As business owners, we often let “busy-ness” drive us, rather than using goals based on accurate measurements of our business to drive us.

Which camp do you fall in? Do you let busy-ness drive you? Or do you take accurate stock of your business reality, set ambitious goals, and implement a plan and a system to get there?

Local businesses growing like whoa.

authorbio

simpleleadsserviceBIG

 
Business Owners: When word of mouth is not enough to grow your business….
 
The fastest way to get new customers for your local business – starting as soon as today – without shelling out a huge marketing budget is definitely: Facebook ads.
 
Your customers are on Facebook. Whether they admit it or not. And you can reach them there and make sales extremely quickly.
 
But there’s one big fat gaping problem: Usually the first time a local business owner tries Facebook advertising on their own, they fall flat, run into setbacks and end up quitting, or at the very least perform far below their capacity for growth.
 
It’s not their fault. The way Facebook ads work is kind of complicated and takes time and energy to set up right.
But the good news is, it’s not rocket science. There’s a simple system for how to get fast results with Facebook ads for your business.

Sometimes it feels like a race against the competition to be the first to grab missed opportunities in local business marketing.

I could teach that system to you, but I’m guessing you don’t have the time for that. But the good new is, we can skip ahead to the end result: I can just do the whole thing for you.
 
But what the heck, here’s a quick “cliffs notes” version of the system anyway.
 
Facebook Ads System for Local Business Lead Generation:
 
1. A compelling offer is key. (I can show you what that should look like.) Note: Don’t wait for some special event or season or holiday to run your offer. Because your competitors won’t.
 
2. The landing page matters. Don’t just run traffic to your main website, to a page that doesn’t convert visitors to sales, or to some generic “branding” effort. It doesn’t have to be fancy, just has to be good marketing structure so it pulls results.
 
3. The actual Facebook ad needs to be done right. Most businesses fail here, by writing boring ads that don’t capture attention.
 
4. The targeting is critical. Who you target on Facebook makes all the difference. You might be shocked at how granular you can get. I can target you by your income and even your net worth. It is creepy how Facebook knows this info without you telling them, but they do and you might as well use this system to help make a difference for your customers, right?

To market, to market, to land a big fat list of new customers.

5. Making the sale. This can be done a number of ways, online or on the phone, etc. I can help you make sure you don’t miss any opportunities here.
 
There are a few other factors that get more advanced like retargeting customers and moving into Instagram ads and Audience Network ads via Facebook’s ad platform, but that’s for later once you get started running your Facebook ads.
 
But is this for you? If you’re on the fence, here’s some more info for how you can learn more.
 
I’m not going to have you fill out some lame contact form, or go through some long marketing funnel to learn more about it.
 
The best way to learn whether this is for you is simply to talk about it. You can talk about it with me for free if you want. And the best way for you and I to talk is for you to send me a message right on…you guessed it: Facebook. Hit me up in a private message on my GrowthShop page here: https://www.facebook.com/businessgrowthshop/
 
Will Facebook ads work for your business? I have no idea. I don’t even know who the heck you are yet. I only know you fit the category of people I targeted on Facebook (wink wink). But I do know, it can work for just about any local business who has PEOPLE as customers. Are your customers people? Maybe let’s start there.
 
Send me a message on my Facebook page to talk about it with me for free.
 
Cheers,
 
Seth Holdren
 
[QUOTE]: “It’s not the strongest species that survives, nor the smartest, but the ones that are most adaptable to change.” -Charles Darwin
 

To have a conversation before the sun sets on this offer, send a private message at the link below to have a conversation to learn more.
 
Reach out to me in a private message at this link. Just say, “Hey Seth, what’s the deal with your Simple Leads Service”?: https://www.facebook.com/businessgrowthshop/
 
 

To ask Seth a question about your company’s Facebook ad campaign, fill out the contact form below:

Fields marked with an * are required
 
 
 
Important: This page is not a part of the Facebook website or Facebook, Inc. Additionally, this page is NOT endorsed by Facebook in any way. FACEBOOK is a trademark of FACEBOOK, INC.

A Simple Method to Get More New Customers Today

authorbio

missoulawide

 
[Missoula Businesses]: When word of mouth is not enough to grow your business….
 
BLOG POST: The fastest way to get new customers for a local business – starting today – without shelling out a huge ad budget is definitely: Facebook ads.
 
Your customers are on Facebook. Whether they admit it or not. And you can reach them there and make sales extremely quickly.
 
But there’s one big fat gaping problem: Usually the first time a new business tries Facebook advertising on their own, they run into setbacks and end up quitting.
 
It’s not their fault. The way Facebook ads work is kind of complicated and takes time and energy to set up right.
But the good news is, it’s not rocket science. There’s a simple system for how to get fast results with Facebook ads for your local business.

Sometimes it feels like a race against the competition to be the first to grab missed opportunities in local business marketing.

I could teach that system to you, but I’m guessing you don’t have the time for that. But the good new is, we can skip ahead to the end result: I can just do the whole thing for you.
 
But what the heck, here’s a quick “cliffs notes” version of the system anyway.
 
Facebook Ads System for Local Business Lead Generation:
 
1. A compelling offer is key. (I can show you what that should look like.) Note: Don’t wait for some special event or season or holiday to run your offer. Because your competitors won’t.
 
2. The landing page matters. Don’t just run traffic to your main website, to a page that doesn’t convert visitors to sales, or to some generic “branding” effort. It doesn’t have to be fancy, just has to be good marketing structure so it pulls results.
 
3. The actual Facebook ad needs to be done right. Most businesses fail here, by writing boring ads that don’t capture attention.
 
4. The targeting is critical. Who you target on Facebook makes all the difference. You might be shocked at how granular you can get. I can target you by your income and even your net worth. It is creepy how Facebook knows this info without you telling them, but they do and you might as well use this system to help make a difference for your customers, right?

To market, to market, to land a big fat list of new customers.

5. Making the sale. This can be done a number of ways, online or on the phone, etc. I can help you make sure you don’t miss any opportunities here.
 
There are a few other factors that get more advanced like retargeting customers and moving into Instagram ads and Audience Network ads via Facebook’s ad platform, but that’s for later once you get started running your Facebook ads.
 
But is this for you? If you’re on the fence, here’s some more info for how you can learn more.
 
I’m not going to have you fill out some lame contact form, or go through some long marketing funnel to learn more about it.
 
The best way to learn whether this is for you is simply to talk about it. You can talk about it with me for free if you want. And the best way for you and I to talk is for you to send me a message right on…you guessed it: Facebook. Hit me up in a private message on my GrowthShop page here: https://www.facebook.com/businessgrowthshop/
 
Will Facebook ads work for your business? I have no idea. I don’t even know who the heck you are yet. I only know you fit the category of people I targeted on Facebook (wink wink). But I do know, it can work for just about any local business who has PEOPLE as customers. Are your customers people? Maybe let’s start there.
 
Send me a message on my Facebook page to talk about it with me for free.
 
Cheers,
 
Seth Holdren
 
[QUOTE]: “It’s not the strongest species that survives, nor the smartest, but the ones that are most adaptable to change.” -Charles Darwin
 

To have a conversation before the sun sets on this offer, send a private message at the link below to have a conversation to learn more.
 
Reach out to me in a private message at this link. Just say, “Hey Seth, what’s the deal with them there Facebook Ads, eh?”: https://www.facebook.com/businessgrowthshop/
 
 

To ask Seth a question about your Facebook ad campaign, fill out the contact form below:

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